Outreach – Everyday chemistry tips
Outreach comes in many flavors and serves different purposes, yet usually entails sharing your knowledge with laymen while promoting your institution. Other characteristics are that outreach takes time, is poorly paid, and depends critically on your priorities. On the positive side, you may reach crazy many readers, as Tore did today.
And even more importantly, he probably nudged the public opinion of what a chemist is and does, a micron or two in the positive direction. What if we all followed suit?